Heartwarming…burger ad. No, really, it is. (1 video)
It’s not often you get to describe a commercial for a fast-food burger joint as ‘heartwarming’ – in fact, this might be a first, even for the internet. But this commercial for popular South African burger joint Wimpy is surprisingly just that.
Wimpy wanted a creative way to advertise the fact that they offer Braille menus for the visually impaired at all of their locations, so they decided to bake up some special buns with Braille messages about the burgers ‘written’ in sesame seeds. They give the burgers to a group of visually impaired people and, well, the reaction is priceless.
Such a great ad, such a great service. If I ever see a Wimpy restaurant, I’ll buy something. Video below.
